It was pure excitement this Easter as Smirnpure funoff turned up the heat with an amazing line up of thrilling events along the North Coast.Things kicked off on Friday with the Smirnoff Cocktail Friday bar hop from Mongoose Bar & Lounge to Oceans Eleven and ending at the Ocho Rios Jerk Centre. The vodka giant left an indelible mark on consumers with many specials, surprises and giveaways.
NashaDouglas, Brand Manager Smirnoff said she could not have expected a better time for consumers as each experience was infused with originality and unique flavour.
On Saturday, April 4, the Frenchmen invadedGroovy Beach, Ochi Rios with their Rise-up Breakfast Beach Party at 4:30 am. Smirnoff joined forces and ‘Kept Walking’ with Johnnie Walker to bring a truly memorable event. Smirnoff Beach J’ouvert followedat James Bond Beach – Oracabessa, St. Mary, and lived up to its promise to be ‘more paint, more fete, more Carnival’ with Kes, Walshy Fire, Nuphoric, DJs Smoke and Richie Ras. Feters took the opportunity to dance and enjoy themselves while they got the best selection of music until the long awaited performance.
Kes and the Band blew the crowd away as they came prepared to deliver an amazing performance with selections from every genre. They closed the show on a high and DJ Smoke took over the turntables to ensure patrons had a blast.Smirnoff brought the night to a close with Aidonia’s Birthday at MargaritavilleOcho Rios. On Sunday, Smirnoff unleashed St Ann Carnival with the queen of soca Alison Hinds, who performed to a capacity crowd at Fantasy Beach. Things closed off with Soca Wuk Up on Easter Monday which saw thousands of revelers taking part in what is being touted as the biggest soca party of the weekend.
Smirnoff ensured that patrons had an experience of a lifetime, from good music to great entertainment and the best products in the Smirnoff line, along with a variety of Smirnoff mixes. The weekend was nothing short of exhilaratingly pure fun.
